How To Motivate A Sales Staff
What Employees WantMuch research has been done on determining what makes individuals reach higher levels of productivity. The most renowned studies were done by Abraham Maslow and resulted in Maslow’s...
View ArticleCase Study: Standards of Performance
SHOWING EMPLOYEES THE PATH TO SUCCESSThe Corpus Christi Caller-Times Newspaper was having difficulty with its financial reporting and its payroll costs for the financial area seemed high.After spending...
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NEW PRODUCT DEVELOPMENT PROCESS
NEW PRODUCT DEVELOPMENT PROCESSAs markets and customer preferences change companies adapt to insure success. Adaptations usually are made to capitalize on markets and expertise a firm has developed...
View ArticleIs this Innovation Disruptive?
Organizational Strategy for Disruptive InnovationsBy Gary RandazzoA few years back I was invited by Harvard’s Clay Christensen to be on a panel at a conference hosted by he and George Gilder. The...
View ArticleWhat Role Does Pricing Play in Strategic Marketing?
THE IMPORTANCE OF PRODUCT PRICING By Gary RandazzoThe impact of pricing strategies can be critical for the success of new product launches, a company’s...
View ArticleA way to Classify Customers to Clarify Marketing Strategy
TO CLARIFY YOUR MARKETING STRATEGY, START CLASSIFYING YOUR CUSTOMERSFrom Texas CEO Magazine, December 2012By Gary RandazzoEvery business, at some point, will review its marketing strategy. The cause...
View ArticleWant To Find a New Product For A Business? Here's How.
Creating A New Business IdeaHow do you identify market needs? How do people come up with ideas that people don’t know they need until they see them?The simple truth is the need is there and the job the...
View ArticleDeveloping New Media Solutions
developing new media solutions+Kristina Ackerman and +Deena Higgs Nenad authored an article in the March 2011 edition of Editor and Publisher that described what 10 newspapers that “got it right” were...
View ArticleHow To Develop an Effective Ad Campaign
Developing an Effective Ad Campaign Copyright GWR Research 2012MOVING AN AUDIENCE TO ACTSince advertising is the primary method for...
View ArticleSix Steps for Starting A New Business
How Do I Start a Business?It is likely that a person wishing to go into business has a pretty good idea of the kind if business they would like to run. This is generally based on skills the individual...
View ArticleBuilding the Extraordinary Management Team
Finding People to Accomplish the ExtraordinaryChoosing the right individuals to build an organization is critical. When organizational challenges are extraordinary finding the right people is...
View ArticleHow Do I Change the Culture in My Organization?
Tie Culture Change to Business Outcomes By Gary RandazzoAs a manager you may find that your organization has flaws that are hampering performance. These flaws may have become a “hard wired” part of the...
View ArticleWhat Drives a Consumer's Decision to Buy?
Understand the Reasons Customers Buy ProductsTo develop a successful marketing strategy requires a solid understanding of the market, the customer and the job a customer hires a product to do.Clayton...
View ArticleUse Cross Functional Teams to Implement Organizational Change
Use Cross Functional Teams to Implement Organizational ChangeCulture change may be necessary for organizations to adapt to changing environments. If old value networks (processes, procedures,...
View ArticleFive Steps for Developing a Strong Workforce
Five Steps for Developing a Strong WorkforceHaving a capable workforce is critical to building a successful organization. Here are five steps that can improve the workforce building...
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How Can You make the Competition Irrelevant? “Hit ‘em where they ain’t.”
I was recently asked to write a blog on Blue Ocean Strategies that was introduced by +W. Chan Kim and +Renee Mauborgne in their book Blue Ocean Strategy.Everyone should read the book if they are...
View ArticleHow Do I Improve Cash Flows in My Company?
Loan Cash to Corporate Operating Units To Improve Cash FlowsIn most corporations the cost of money affects the ability to compete successfully. If money has to be borrowed then the financing cost has...
View ArticleHow You Can Make Meetings Productive
Meetings That Make a DifferenceI have written and spoken about the importance of contributions made by cross-functional groups in business. The reason I believe in meetings with participants from...
View ArticleWhat Is A Responsible Leader?
Responsible Leadership Requires the Long Term ViewI recently read a number of articles on leadership traits. Each article pointed out traits that seemed appropriate such as tough mindedness, empathy,...
View ArticleSix Steps for Promoting an Idea or Business
If you have a new product or business, what is a good way of getting the word out? Advertising is always a good idea but without having a supporting promotion program advertising dollars can be...
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